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Estados Unidos de América 20/07/2022

TOMRA announces new appointee for its Citrus Department in California

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Following last year’s appointment of Clinton Jeffries to the newly-created role of Global Category Director for TOMRA’s Citrus Department in California, this July 2022, James Lynch was appointed as Area Sales Manager for the same site.


These appointments are steps towards TOMRA's strategy to tailor sorting and grading technologies to the specialized needs of food categories. 


After five years as a solutions engineer at TOMRA Food, Lynch will work closely with Simon Rhyner, the other Area Sales Manager for Citrus in California. Both managers will also work with Californian customers who produce and pack large stone fruit. 

Clinton Jeffries commented that James's can-do attitude and desire to put the customer first have earned him this new role. 


Citrus objectives worldwide

In California, TOMRA normally installs up to 200 new lanes at citrus packhouses annually. Its integrated post-harvest solutions are utilized by citrus packhouses in South Africa, South America, Australia, and Spain. Sales are on the rise in developing markets such as China, Turkey, and North Africa. 

According to Jeffries, in California and worldwide, their citrus customers face labor issues and water resource shortages, while being under pressure to deliver high quality and high volumes. TOMRA's sharp focus on citrus can help packers increase yield, minimize costs and waste streams, and profitably feed the planet. 

TOMRA’s new purpose-built facility in Visalia, California, which is the heart of the Central Valley's citrus and stone fruit area, is aimed to support their customers through equipment demonstrations, training and Customer Care Center and Field Service teams.

Ideal solutions for the citrus sector are the recently-launched TOMRA 5S Advanced; Compac's Multi Lane Sorter (TOMRA acquired Compac in 2016) which was completely redesigned, with a focus on ease of maintenance and cleaning; and the company's Spectrim sorter and grader, among others. 


Category-by-category focus

By introducing Global Category Directors to create even more precisely tailored solutions, TOMRA is sharpening its focus on customers' issues. In addition to Clinton Jeffries's role overseeing Citrus, the TOMRA Food team includes other Global Category Directors for tomatoes - Roberto Ricci, avocados - Jacinto Trigo, cherries - Benedetta Iamino, blueberries - Joshua Miers-Jones, kiwifruits - Tim Grieve, potatoes - Marco Colombo, nuts - Brendan O'Donnell, and apples - Damien Gibson.


TOMRA Food is a producer of sensor-based sorting and grading machines and integrated post-harvest equipment for the food industry. The company uses one of the world’s most advanced grading, sorting, peeling and analytical technology.


Its main goal is to help customers to improve returns, gain operational efficiencies, minimize food waste, ensure quality and a safe food supply with sustainable technologies. 


TOMRA’s solutions are installed at food growers, packers and processors around the world. This allows businesses to maximize productivity and recovery rates, while reducing food waste and developing the overall quality of the produce.




To know how TOMRA's solutions can help increase capacity of your citrus business, send your






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Clinton Jeffries commented that James's can-do attitude and desire to put the customer first have earned him this new role.
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